Builder

LinkedIn announced some new tools to help B2B marketers maximize creator partnerships, which have become a valuable driver of brand awareness efforts in the app. Indeed, according to LinkedIn, 82% of B2B marketers who work with creators say that influencer campaigns are “essential to deliver measurable ROI.” And with video content also gaining…

TikTok has announced an expansion of its #BookTok bestseller lists to more regions across Europe and the U.K., as the platform becomes a bigger source of inspiration for literary discovery, driving major readership trends, particularly among younger readers. Initially launched in partnership with market research provider Media Control in Germany…

Meta has launched another element in its evolving creator push, with its new “Creator Fast Track” program offering guaranteed monthly payments for popular creators on other apps to post their content to Facebook as well. Meta’s Creator Fast Track initiative will see creators who have an established following on Instagram, TikTok, or…

Pinterest has shared some new tips on how to get the most out of its artificial intelligence powered Performance+ campaigns, which it says are driving significant improvements in results for many ad partners. Originally launched in October 2024, Pinterest’s Performance+ campaigns essentially utilize machine learning and internal user knowledge to automate the entire…

The platform formerly known as Twitter is trying out comment downvotes once again, as it works to address the influx of artificial intelligence generated spam that’s impacting overall user engagement. X’s head of product Nikita Bier shared a preview of the feature in an X post on Wednesday, with a new…

his is a simple, but valuable addition to Instagram: Now, users can pause Reels by tapping the screen during playback. View on Threads As shown in this example, now, Instagram users will be able to pause a Reel at any time by just tapping once on the device screen. As explained…

While I’ve long believed that Meta would maintain its long-term VR vision, and the future of virtual reality as a key connective platform, it certainly seems like it’s looking to move on from the concept that was once the apple of CEO Mark Zuckerberg’s eye. This week, Meta announced th…

YouTube has expanded access to its live-stream Jewels once again, with Korean YouTube users now able to access its in-stream donation and engagement option. Jewels which YouTube first launched back in 2024 with U.S. creators, and were expanded to Canadian users last month, are essentially an in-app currency that enables live-stream viewers to purchase digital stickers that…

This could be a significant update. X is reportedly working on a new prompt in the post composer that would alert users before they re-share artificial intelligence generated content. As reported by X Daily News, the option is currently in early experimentation, with code snippets spotted in the back-end operating…

YouTube has reiterated its commitment to helping musicians maximize their presence in the app, as competition from artificial intelligence tools continues to rise. In a letter titled “The right side of History,” which was sent to YouTube’s many music partners, YouTube’s global head of music Lyor Cohen outlined the platform’s commitment to…