John Circle Associates

Instagram Reels Decline, YouTube Views Increase, Competition Surges on LinkedIn: Key Trends from Metricool’s 2026 Social Media Study

MADRID, Spain — Metricool, a global social media management platform, today unveiled its 2026 Social Media Study, analyzing real activity from 1,059,949 social media accounts and 39,762,999 posts across ten major platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), LinkedIn, Facebook, Pinterest, Bluesky, Threads and Google Business Profile.Metricool’s largest study…

LinkedIn is a leading source for AI answers

Two new studies have identified LinkedIn as a top source for answers across various artificial intelligence chatbots, which points to the professional social network as a key source for AI tools, and brand mentions in AI responses. The first report comes from SEMRush, which conducted an analysis of 325,000 unique…

10 Mar 26

TikTok ad campaigns drive movie ticket purchases

TikTok published new data on the effectiveness of TikTok ads in promoting film releases and how TikTok’s cultural influence drives box office sales. The report, created in collaboration with TikTok partner Samba, used Samba’s Box Office Lift measurement methodology to connect TikTok promotions to purchase activity, and examined how TikTok…

03 Mar 26

Google introduces next iteration of AI image generation model

Google has launched the next iteration of its Nano Banana artificial intelligence-powered visual generation model with Nano Banana 2, which incorporates various image generation tools into a single, more powerful platform. With Nano Banana 2 (also called Gemini 3.1 Flash Image), Google has merged the capabilities of its Nano Banana…

13 Feb 26

TikTok Adds New Ad Types for Entertainment Marketers

TikTok has launched some new ad options in Europe to help entertainment marketers maximize their campaigns, while it’s also launched a new #BookTok bestseller list to further highlight key book trends in the app. First off, TikTok’s rolling out two new ad types in EU, in Streaming Ads and New…

03 Feb 26

TikTok Shares Insight into Effective Ad Measurement Approaches

Not all ad impressions are equal, and in TikTok’s latest research report, created in conjunction with Ebiquity, it aims to highlight how different measurement approaches can have a significant impact on your ad assessment, and help to guide you towards the best value-for-money ad approaches for your business. The report…

20 Jan 26

Google Expands Budget Allocation Options for Ad Campaigns

Google’s looking to make it easier to get the most out of your ad campaigns, with the introduction of campaign total budgets in Search, Performance Max and Shopping campaigns. Campaign total budgets enable you to set a campaign spend amount that will apply to the full duration of that ad…

16 Jan 26

Google Launches Improved Veo AI Video Generation Tools

Google has announced some new updates to its Veo AI video generation tool, with Veo now able to create videos based on reference images, generate vertical videos, and upscale clips to 1080p and 4k resolution. Veo 3.1 is Google’s most powerful AI video generation system to date, and could be…

13 Jan 26

Google Announces AI-Powered Updates for Retailers

As the online shopping process evolves, Google is looking to help retailers tap into the latest era of AI-assisted discovery, and maximize sales opportunities via AI-assisted means. This week, at the National Retail Federation conference, Google has announced a range of AI-based features for retailers that are designed to provide more…

13 Jan 26

TikTok Adds Channel Sales Experts to Marketing Partners Program

TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements. TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement,…

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