John Circle Associates

02 Jul 26

YouTube Launches Special Features to Celebrate America’s 250th Anniversary

To commemorate the 250th anniversary of the United States, YouTube has introduced a range of special features designed to help users join the nationwide celebrations. The platform has rolled out exclusive content, interactive games, and themed experiences that encourage users to explore American culture and history in engaging new ways.…

02 Jul 26

Meta Introduces Paid AI Features as It Seeks to Recover Massive Investment Costs

Meta is taking another step towards monetising its artificial intelligence ecosystem by introducing subscription fees for a range of advanced AI capabilities. The move reflects the company’s growing effort to recover the billions of dollars it has invested in AI infrastructure, software development and smart devices. The latest announcement suggests…

29 Jun 26

YouTube brings updated tools to its creator partnership program

YouTube is updating its creator partnerships program to help facilitate brand deals. The company is rolling out a new, integrated system that will merge creator and advertiser tools into a single platform in order to make it easier to discover potential connections. YouTube said it’s bringing various creator partnership elements, including BrandConnect and the Creator…

29 Jun 26

YouTube revamps visual identity amid shifting entertainment landscape

Changes bring greater unity to a suite of offerings that includes YouTube TV and Shorts while introducing the company’s first motion identity. Dive Brief: Dive Insight: YouTube’s identity refresh aims to bring a greater sense of cohesion to a suite of sub-brands the platform said had grown too far in…

17 Jun 26

YouTube Shorts Achieves Industry Recognition for Brand-Safe Advertising

YouTube has reached another important milestone in digital advertising, receiving renewed recognition from the Media Rating Council (MRC) for its brand safety standards. The achievement marks the sixth consecutive year that YouTube’s in-stream advertising systems have met the organisation’s accreditation requirements. More significantly, YouTube Shorts has now been included within…

15 Jun 26

Google partners with Walmart Connect, updates real estate listings

A new deal with Walmart will offer advertisers insight into how their campaigns impact sales, while enhanced property listings could drive queries. Google announced a new partnership with Walmart, which will provide advertisers with insight into how their Google campaigns impact sales lift in Walmart stores. The tech company also launched a…

15 Jun 26

YouTube announces new live concert series

YouTube has announced a new series of music events, in an effort to underline its presence as a key music discovery hub, and maximize brand association with rising music talent. YouTube’s “Music Nights” events will see the platform host a series of IRL concerts and meet-ups around the world, including events…

12 Jun 26

YouTube Expands In-App Messaging to Encourage More Private Sharing

YouTube is rolling out a wider release of its in-app messaging feature, giving users a new way to share videos and communicate without leaving the platform. The move reflects YouTube’s ongoing efforts to strengthen user engagement and keep more interactions within its ecosystem. A New Way to Share Content The…

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