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YouTube has introduced a new temporary security pause feature designed to protect creators from unauthorised account access, channel hijacking and potentially harmful activity. Announced on 21 October 2026, the update allows YouTube to automatically restrict certain channel functions when its security systems detect suspicious behaviour. The new protection aims to…

YouTube is widening the rollout of its intelligent notification system, a feature designed to reduce unnecessary push notifications while ensuring highly engaged viewers continue receiving updates from their favourite creators. The initiative aims to improve the overall user experience by preventing notification fatigue, which can lead viewers to disable YouTube…

YouTube has begun rolling out a new Thumbnail Test & Compare feature that enables creators to test multiple thumbnail designs before deciding which one performs best. The new tool is designed to help creators make data-driven decisions that could improve watch time, click-through rates and overall channel growth. Initially available…

YouTube has released a new collection of best practices to help creators make the most of YouTube Shorts, offering practical advice on identifying trends, increasing audience interaction and turning short-form viewers into long-term subscribers. With Shorts continuing to experience rapid growth, YouTube is encouraging creators to use the platform’s expanding…

YouTube has announced a major expansion of its AI-powered auto-dubbing feature, making the tool available to all eligible creators. The update allows videos to be automatically translated into multiple languages, helping creators connect with viewers around the world without producing separate versions of their content. The latest rollout represents another…

YouTube has launched an enhanced payment reporting feature within YouTube Studio, giving creators a clearer view of their earnings and AdSense payments, particularly those who manage multiple YouTube channels. The update is designed to simplify financial tracking and provide creators with more transparency over how their channel revenue translates into…

YouTube is updating its creator partnerships program to help facilitate brand deals. The company is rolling out a new, integrated system that will merge creator and advertiser tools into a single platform in order to make it easier to discover potential connections. YouTube said it’s bringing various creator partnership elements, including BrandConnect and the Creator…

Changes bring greater unity to a suite of offerings that includes YouTube TV and Shorts while introducing the company’s first motion identity. Dive Brief: Dive Insight: YouTube’s identity refresh aims to bring a greater sense of cohesion to a suite of sub-brands the platform said had grown too far in…

YouTube has reached another important milestone in digital advertising, receiving renewed recognition from the Media Rating Council (MRC) for its brand safety standards. The achievement marks the sixth consecutive year that YouTube’s in-stream advertising systems have met the organisation’s accreditation requirements. More significantly, YouTube Shorts has now been included within…

While the coming FIFA games are a high-stakes showcase for all participating brands, they are everything for endemic advertisers like Nike and Adidas. And with Adidas floating on record sales and Nike stumbling through a painfully slow turnaround, the swoosh and the stripes will show up very differently at this…