Builder

While the coming FIFA games are a high-stakes showcase for all participating brands, they are everything for endemic advertisers like Nike and Adidas. And with Adidas floating on record sales and Nike stumbling through a painfully slow turnaround, the swoosh and the stripes will show up very differently at this…

Meta is taking another step to make its feed recommendations and artificial intelligence responses more personally relevant, by incorporating data gathered from ad partners into its algorithmic mix. Meta gathers data from ad partners to help personalize ad content, including information delivered via its Meta Pixel website code, which shares website visitor…

While the coming FIFA games are a high-stakes showcase for all participating brands, they are everything for endemic advertisers like Nike and Adidas. And with Adidas floating on record sales and Nike stumbling through a painfully slow turnaround, the swoosh and the stripes will show up very differently at this…

TikTok announced the plan for its 2026 Community Fest event, which will put a focus on livestream creators and will include various training and education elements designed to encourage more creators to tap into the app’s live elements. Beginning on June 11, this year’s Community Fest will be “a summer-long series of…

LinkedIn wants to give creators more insight into their content performance in the app, via expanded insight data on how much of their post reach is coming from their followers, and how much is from those they’re not directly connected to. As explained in a post by Sam Corrao Clanon, LinkedIn’s director…

Is this a good sign for the future potential of xAI’s push to develop industry-leading AI offerings? According to reporting from Bloomberg, SpaceX has secured a new deal with Google that will see the search giant pay SpaceX $920 million a month for additional computing power, as part of a cloud services…

Last week, OpenAI notified advertisers in the ChatGPT Ads Manager Beta that conversion-optimized campaigns will begin rolling out in early June. The company has made updates to ad options as it rapidly changes its information page to introduce ChatGPT Ads experiences such as ad format, delivery, pricing and measurement. The…

Meta is expanding its 13+ content settings globally to all teen users as the company continues to add more options to help parents manage their kids’ experience in its apps. Ideally, this move will also help Meta avoid further restrictions regarding teen social media usage. Meta announced what it previously called its PG-13…

Meta Platforms is asking a federal appellate court to throw out a class-action complaint by consumers who lost money after responding to fake Facebook ads created by third parties. The company argues in papers filed Thursday with the 9th Circuit Court of Appeals that Facebook’s terms of service inform users in…

Instagram is expanding its in-stream teleprompter tool from Edits to the main Instagram app, which will give creators another way to manage their script in-stream. Instagram Chief Adam Mosseri announced the update on his Instagram Channel. As per Mosseri: “We brought the teleprompter feature from Edits into the main Instagram camera.…