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YouTube is updating its creator partnerships program to help facilitate brand deals. The company is rolling out a new, integrated system that will merge creator and advertiser tools into a single platform in order to make it easier to discover potential connections. YouTube said it’s bringing various creator partnership elements, including BrandConnect and the Creator…

Changes bring greater unity to a suite of offerings that includes YouTube TV and Shorts while introducing the company’s first motion identity. Dive Brief: Dive Insight: YouTube’s identity refresh aims to bring a greater sense of cohesion to a suite of sub-brands the platform said had grown too far in…

YouTube has reached another important milestone in digital advertising, receiving renewed recognition from the Media Rating Council (MRC) for its brand safety standards. The achievement marks the sixth consecutive year that YouTube’s in-stream advertising systems have met the organisation’s accreditation requirements. More significantly, YouTube Shorts has now been included within…

While the coming FIFA games are a high-stakes showcase for all participating brands, they are everything for endemic advertisers like Nike and Adidas. And with Adidas floating on record sales and Nike stumbling through a painfully slow turnaround, the swoosh and the stripes will show up very differently at this…

Meta is taking another step to make its feed recommendations and artificial intelligence responses more personally relevant, by incorporating data gathered from ad partners into its algorithmic mix. Meta gathers data from ad partners to help personalize ad content, including information delivered via its Meta Pixel website code, which shares website visitor…

While the coming FIFA games are a high-stakes showcase for all participating brands, they are everything for endemic advertisers like Nike and Adidas. And with Adidas floating on record sales and Nike stumbling through a painfully slow turnaround, the swoosh and the stripes will show up very differently at this…

TikTok announced the plan for its 2026 Community Fest event, which will put a focus on livestream creators and will include various training and education elements designed to encourage more creators to tap into the app’s live elements. Beginning on June 11, this year’s Community Fest will be “a summer-long series of…

LinkedIn wants to give creators more insight into their content performance in the app, via expanded insight data on how much of their post reach is coming from their followers, and how much is from those they’re not directly connected to. As explained in a post by Sam Corrao Clanon, LinkedIn’s director…

Is this a good sign for the future potential of xAI’s push to develop industry-leading AI offerings? According to reporting from Bloomberg, SpaceX has secured a new deal with Google that will see the search giant pay SpaceX $920 million a month for additional computing power, as part of a cloud services…

Last week, OpenAI notified advertisers in the ChatGPT Ads Manager Beta that conversion-optimized campaigns will begin rolling out in early June. The company has made updates to ad options as it rapidly changes its information page to introduce ChatGPT Ads experiences such as ad format, delivery, pricing and measurement. The…