John Circle Associates

16 Dec 25

Meta Expands Creator Partnership Opportunities for Brands

Meta has announced some updated options to help brands initiate partnership ads, including improved insights into potential partnership opportunities, more data on the performance of partner campaigns, an all-new Partnership Ads API and more. First off, Meta’s making it easier to uncover potential partnership opportunities within its Partnership Ads Hub (in Ads…

05 Dec 25

TikTok Sees Increased Shopping Activity Over Black Friday Weekend

TikTok’s in-stream shopping push still hasn’t caught on the way that it would like, but TikTok commerce is growing. Slower than it did in the Chinese version of the app, for sure, but the platform is now bringing in a heap of money from its steadily rising in-app sales. And…

November 12, 2025
johncircleassociate
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Social media usage is nuanced and ever-evolving, but don’t let that complexity leave you feeling directionless. For every question that arises as you build your next social strategy, there’s a guidepost to be found in the data on digital behaviors and habits. Comprehensiveand reliable data, that is. That’s why, even…

November 10, 2025
johncircleassociate
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As part of its continued push to drive in-stream shopping, TikTok’s also needs to ensure shopper safety and trust, in order to improve its standing, and get more people buying via TikTok clips. Because right now, TikTok users still seem largely lukewarm on social shopping, preferring instead to buy products…

06 Nov 25

YouTube Adds Paid Versus Organic Metrics, AI First Draft Assistance

YouTube has announced a range of new updates, including paid and organic performance splits, AI editing to help create your first drafts, an AI assistant for creator queries, and more. First off, YouTube’s adding paid and organic metric splits to its analytics, so you can compare the performance of your uploads…

05 Nov 25

The Hidden Goldmine of CMS | Understanding, Growing, and Trading YouTube Networks

In the evolving world of digital media, a quiet revolution has been taking place. Beneath the surface of viral videos and trending shorts lies a powerful infrastructure known as CMS — Content Management System. For creators, investors, and media entrepreneurs, the CMS is more than a dashboard. It’s a gateway…

30 Oct 25

Revealed: Assets in fund firm set up by ex-Royal London team soar to $15bn

The firm set up by a breakaway Royal London Asset Management (RLAM) team has become one of the fastest-growing investment start-ups in recent memory, Citywire can reveal. Life Cycle Investment Partners, which was established by former RLAM equity head Peter Rutter in 2024, has seen assets under management swell to $15bn (£11.3bn)…

LifeStrategy 80 powers Vanguard to top of fund sales chart

Demand for the firm’s £13.5bn multi-asset fund helped made it best net seller of funds, according to the latest Pridham Report. Demand for Vanguard’s £13.5bn multi-asset fund has propelled it to the top of the fund sales charts. According to the latest Pridham Report, Vanguard pulled in just under £1.3bn…

02 Jun 25

10 top wealth management moves in May

May proved to be a busy month for recruitment across wealth manager investment and business desks. ByNatalia Vasnier Waverton and London & Capital hires RBC Brewin alumnus as wealth head Waverton Investment Management and London & Capital appointed Nick Hammond as head of private wealth. Hammond, who also becomes head…

27 May 25

Expert View: Hill & Smith, Gulf Marine Services, Spire Healthcare, Vesuvius, Henry Boot

Premier Miton: Gulf Marine recovers from near-death experience Gulf Marine Services (GMS) continues to recover from its ‘near-death experience’ and the risks are reducing, says Premier Miton manager Matthew Tillett. He holds the owner of a fleet of lift boats in his £202m Premier Miton UK Value Opportunities fund. The fund flagged its place…

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