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A new deal with Walmart will offer advertisers insight into how their campaigns impact sales, while enhanced property listings could drive queries. Google announced a new partnership with Walmart, which will provide advertisers with insight into how their Google campaigns impact sales lift in Walmart stores. The tech company also launched a…

YouTube has announced a new series of music events, in an effort to underline its presence as a key music discovery hub, and maximize brand association with rising music talent. YouTube’s “Music Nights” events will see the platform host a series of IRL concerts and meet-ups around the world, including events…

YouTube is rolling out a wider release of its in-app messaging feature, giving users a new way to share videos and communicate without leaving the platform. The move reflects YouTube’s ongoing efforts to strengthen user engagement and keep more interactions within its ecosystem. A New Way to Share Content The…

Meta has announced some updated options to help brands initiate partnership ads, including improved insights into potential partnership opportunities, more data on the performance of partner campaigns, an all-new Partnership Ads API and more. First off, Meta’s making it easier to uncover potential partnership opportunities within its Partnership Ads Hub (in Ads…