Month: May 2026

Mark Ritson says Peloton has died not once but twice. He offers marketers a brutal lesson: sales can build scale, but only habit-building can sustain a brand. In 2026, Peloton is functionally dead as a brand. Or at least, it’s a zombie. From a high of $167 in January 2021,…

As development costs for artificial intelligence projects continue to rise, more AI projects are reassessing their monetization plans and examining how to balance the books on the back of the trillions being sunk into AI infrastructure. At the same time, consumer sentiment around AI is declining as more AI options…

Google is asking a federal appellate court to reverse a trial judge’s finding that the company unlawfully monopolized search by arranging to serve as the default search engine on browsers operated by Apple and Mozilla, as well as on Android devices. Google “prevailed in the marketplace fair and square,” the…

Instagram Chief Adam Mosseri shared new tips on how to utilize Instagram’s content performance insights, as well as which data points are relevant to different types of engagement and usage. Mosseri regularly shares notes and tips on his personal Instagram page as a means to maintain connection with IG creators and provide insight into…

As fan excitement builds in advance of the coming FIFA Games, it makes sense that so many brands have piled on to the pitch. But new research from Gartner finds the games are a crucible for all sports sponsorship, with 84% of CMOs struggling to prove ROI or quantify their…

YouTube has added a new Unique Reach metric for creators, which will provide another way for creators to demonstrate the value of their audience to potential brand partners. The new measurement is designed to better reflect expanded audience exposure, particularly for CTV viewing, which often has more than one viewer. As…

As fan excitement builds in advance of the coming FIFA Games, it makes sense that so many brands have piled on to the pitch. But new research from Gartner finds the games are a crucible for all sports sponsorship, with 84% of CMOs struggling to prove ROI or quantify their…

Elon Musk’s SpaceX released its S-1 document on Wednesday, ahead of its planned IPO filing. The U.S. Security and Exchange Commission filing provides some interesting notes on the valuation of the combined SpaceX/xAI/X Corp entity, which now oversees virtually all of Musk’s non-Tesla business interests. The document shares more specific insight into…

Advertisers saw a shift in focus away from traditional smartphone hardware and toward agentic artificial intelligence, as Google executives spoke at the Google I/O 2026 Developer Conference about an overhauled Gemini ecosystem and updates to artificial intelligence. Google DeepMind CEO Demis Hassabis on Tuesday announced “Gemini Omni Flash,” the company’s…

YouTube is adding another way for users to remix content with artificial intelligence. The platform’s new tools will enable Shorts viewers to add themselves, or any other elements they like, into clips in order to build alternative context. Using parent company Google’s new Omni AI image generation tools, YouTube users will now…