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LinkedIn provided new tips on how to maximize the performance of long-form articles and tap into rising engagement with longer posts. Which could be worth noting. LinkedIn recently shared that posts in the app are a leading reference source for artificial intelligence chatbots. Long-form articles, in particular, are a key driver of that engagement.…

LinkedIn will no longer allow members to live stream, with users now required to schedule streams in advance if they want to broadcast in the app, per an announcement last week on the LinkedIn Live help center page. As per LinkedIn: “We’re evolving LinkedIn Live to make it simpler, more discoverable,…

Meta is seemingly close to launching its next subscription package, with various new explainer pages on Instagram Plus now added to the Instagram Help Center listings. The option has been in development for some time, with app researcher Alessandro Paluzzi highlighting several elements over the past few months that have…

TikTok for Business launched a campaign to highlight its evolving in-app shopping push. The new “Watch it. Love it. Want it.” promotion is aimed at showcasing how people increasingly use the app for product discovery and purchase. The campaign, which will be running across multiple surfaces from this week, aims to capture…

In what may be a perfect summary of Elon Musk’s erratic management approach at the app, X yesterday announced, then retracted, a planned update to its creator monetization program which would have disincentivized foreign agitator accounts from posting about political topics purely to generate more engagement. In an X post yesterday,…

In what could be the first of many similar legal challenges, Meta was found liable for failing to protect young users from child predators in its apps, with a New Mexico state court jury approving $375 million in civil damages against the social media giant. As reported by Reuters, the jury…

Snapchat announced some new, high-impact ad options as it looks to drive more ad investment and capitalize on its engaged audience. First, Snapchat announced Total Snap Takeovers, which will ensure that an advertiser shows up in the first ad spot in each tab in the app. That will give brands maximum presence,…

Ask anyone who manages social media accounts professionally and they’ll tell you the same thing: the content is the easy part. The hard part is the infrastructure. Running one TikTok account or one Instagram page is straightforward. Running ten, twenty or a hundred is a completely different challenge. At some…

X owner Elon Musk will have to pay former Twitter shareholders as much as $2.6 billion in damages after a jury in California found that Musk deliberately attempted to manipulate the company’s share price with his public statements ahead of his 2002 purchase of the platform. As reported by Bloomberg, on Friday…