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Smartly.io has become OpenAI’s first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot for product advice and recommendations. While Smartly has become a primary partner, the move follows Criteo’s appointment in March as OpenAI first overall advertising-technology partner for the ChatGPT…

Google added new capabilities to Google Vids, including higher quality video generation, custom music generation and artificial intelligence-powered avatars that can promote your business. Google launched Vids in April 2024, touting the app as an “AI-powered video creation app for work.” The tool provides simplified options to generate professional video content, including templates, stock…

TikTok’s could soon integrate financial services into its functions, as the platform continues to explore more ways to power its in-app shopping push, and align more of its users with purchase activity. As reported by Reuters, TikTok has applied for lending and payments approval in Brazil, which would enable the app…

Demands made by child development experts to prohibit Google from serving AI-generated videos to children on YouTube and YouTube Kids could significantly impact how advertisers reach young audiences the video platforms. Child development experts have demanded that Google prohibit AI-generated videos from being shown to young viewers on its video…

YouTube’s looking to make it easier for creators to show their audience appreciation, with a new option to like video comments in bulk. The platform has also expanded access to its Effect Maker tool, which enables creators to create, publish and manage effects for YouTube Shorts. First, YouTube’s new Comments to Heart…

TikTok announced a new partnership with fan connection app Cameo, which will enable TikTok creators to monetize custom videos within the app. The integration will bring Cameo’s video message request process into TikTok, making it easier for TikTok creators to charge for custom content. Given the rising popularity of TikTok creators,…

Meta has outlined how its latest advances in artificial intelligence for cement and concrete development are helping to drive industry-wide efficiencies and benefits in the U.S.-based construction sector. In a March 30 post on the Meta Engineering blog, Meta provided an overview of the projects it’s undertaking to bring AI into concrete…

LinkedIn provided new tips on how to maximize the performance of long-form articles and tap into rising engagement with longer posts. Which could be worth noting. LinkedIn recently shared that posts in the app are a leading reference source for artificial intelligence chatbots. Long-form articles, in particular, are a key driver of that engagement.…

LinkedIn will no longer allow members to live stream, with users now required to schedule streams in advance if they want to broadcast in the app, per an announcement last week on the LinkedIn Live help center page. As per LinkedIn: “We’re evolving LinkedIn Live to make it simpler, more discoverable,…

Meta is seemingly close to launching its next subscription package, with various new explainer pages on Instagram Plus now added to the Instagram Help Center listings. The option has been in development for some time, with app researcher Alessandro Paluzzi highlighting several elements over the past few months that have…