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TikTok announced a range of new advertising tools at its sixth annual TikTok World event, including updated Top Reach placements for maximum amplification, Mini Series and Mini Games promotions and new artificial intelligence-powered ad creation options. First, TikTok announced a new offering called TopReach which will enable advertisers to take over the…

Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront Amazon Ads and LinkedIn have announced a collaboration to help advertisers reach professional audiences. LinkedIn brings its first-party audience data to Amazon Ads’ streaming TV inventory through “Microsoft Monetize,” the supply-side platform of LinkedIn parent Microsoft. Advertisers running on Amazon DSP…

LinkedIn announced a deal with Amazon that will enable connected TV advertisers to purchase LinkedIn ads via Amazon’s direct service marketplace, expanding the availability and accessibility of LinkedIn’s CTV offering. Amazon’s DSP enables marketers to purchase ad campaigns on external networks, in order to extend their reach to new audiences. Now, LinkedIn…

OpenAI expanded the launch of its ChatGPT ads platform on Tuesday, with a cost-per-click ad-bidding option and a self-service Ads Manager in beta that allows advertisers in the U.S. to sign up and purchase ads directly. The company also designed and launched measurement capabilities and a landing page that offers…

LinkedIn announced a new Ad Agency Certification program, which will enable advertising advisors to showcase their expertise in LinkedIn ads, based on demonstrated performance and best practice process. LinkedIn’s ad agency certification will provide approved participants with official badging that they can share on LinkedIn, and on external websites, while it…

Meta may face another big fine in the EU, after the European Commission announced the preliminary findings of its investigation into the company’s efforts to keep young users out of its apps. The commission’s findings, released Wednesday,  said that Meta’s current age checking and detection systems were inadequate and failed to…

Instagram has quietly launched “Instants,” a new stand-alone mobile app for iOS and Android that mimics Snapchat’s disappearing photo-sharing model — expanding the company’s roster of Instagram-connected social platforms. In February, a Meta spokesperson informed Business Insider that Instagram was in the process of building “an internal prototype of a new stand-alone app for…

As Meta continues to expand its artificial intelligence infrastructure, including various new data center projects, the company has said it’s also committed to finding environmentally responsible options to power its AI projects. That’s where its latest solar power project comes in. This week, Meta announced a partnership with Overview Energy for the development of…

OpenAI released an image engine for ChatGPT with “thinking capabilities” this week, as it prepares to take the necessary steps to build an advertising platform that can handle more complex queries and images. “ChatGPT Images 2.0,” announced this week, is the next step for the technology — taking on complex…

LinkedIn is looking to add another incentive to get people to verify their information, by enabling users to prioritize engagement from verified users. An updated page in LinkedIn’s Help Center outlines how users can sort comments by verified users, in order to focus on those who’ve confirmed their info. As explained…