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TikTok for Business launched a campaign to highlight its evolving in-app shopping push. The new “Watch it. Love it. Want it.” promotion is aimed at showcasing how people increasingly use the app for product discovery and purchase. The campaign, which will be running across multiple surfaces from this week, aims to capture…

In what may be a perfect summary of Elon Musk’s erratic management approach at the app, X yesterday announced, then retracted, a planned update to its creator monetization program which would have disincentivized foreign agitator accounts from posting about political topics purely to generate more engagement. In an X post yesterday,…

In what could be the first of many similar legal challenges, Meta was found liable for failing to protect young users from child predators in its apps, with a New Mexico state court jury approving $375 million in civil damages against the social media giant. As reported by Reuters, the jury…

Snapchat announced some new, high-impact ad options as it looks to drive more ad investment and capitalize on its engaged audience. First, Snapchat announced Total Snap Takeovers, which will ensure that an advertiser shows up in the first ad spot in each tab in the app. That will give brands maximum presence,…

Ask anyone who manages social media accounts professionally and they’ll tell you the same thing: the content is the easy part. The hard part is the infrastructure. Running one TikTok account or one Instagram page is straightforward. Running ten, twenty or a hundred is a completely different challenge. At some…

X owner Elon Musk will have to pay former Twitter shareholders as much as $2.6 billion in damages after a jury in California found that Musk deliberately attempted to manipulate the company’s share price with his public statements ahead of his 2002 purchase of the platform. As reported by Bloomberg, on Friday…

LinkedIn announced some new tools to help B2B marketers maximize creator partnerships, which have become a valuable driver of brand awareness efforts in the app. Indeed, according to LinkedIn, 82% of B2B marketers who work with creators say that influencer campaigns are “essential to deliver measurable ROI.” And with video content also gaining…

TikTok has announced an expansion of its #BookTok bestseller lists to more regions across Europe and the U.K., as the platform becomes a bigger source of inspiration for literary discovery, driving major readership trends, particularly among younger readers. Initially launched in partnership with market research provider Media Control in Germany…

Meta has launched another element in its evolving creator push, with its new “Creator Fast Track” program offering guaranteed monthly payments for popular creators on other apps to post their content to Facebook as well. Meta’s Creator Fast Track initiative will see creators who have an established following on Instagram, TikTok, or…

Pinterest has shared some new tips on how to get the most out of its artificial intelligence powered Performance+ campaigns, which it says are driving significant improvements in results for many ad partners. Originally launched in October 2024, Pinterest’s Performance+ campaigns essentially utilize machine learning and internal user knowledge to automate the entire…