John Circle Associates

13 Jan 26

TikTok Adds Channel Sales Experts to Marketing Partners Program

TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements. TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement,…

16 Dec 25

Meta Expands Creator Partnership Opportunities for Brands

Meta has announced some updated options to help brands initiate partnership ads, including improved insights into potential partnership opportunities, more data on the performance of partner campaigns, an all-new Partnership Ads API and more. First off, Meta’s making it easier to uncover potential partnership opportunities within its Partnership Ads Hub (in Ads…

09 Dec 25

Top managers bet big on European banks for 2026

Bank stocks have delivered massive gains over the last three years but valuations remain low and the outlook is strong. Citywire’s Global Elite Companies index is set to start 2026 with banks accounting for almost one-third of its 92 constituents by number, and just over half of them are from…

05 Dec 25

TikTok Sees Increased Shopping Activity Over Black Friday Weekend

TikTok’s in-stream shopping push still hasn’t caught on the way that it would like, but TikTok commerce is growing. Slower than it did in the Chinese version of the app, for sure, but the platform is now bringing in a heap of money from its steadily rising in-app sales. And…

November 18, 2025
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Meta’s looking to help creators maintain control of their work, with a new “Content Protection” feature on Facebook, which will scan the platform for reuse of your original Reels, and alert you to unauthorised use. As you can see in this example, with Content Protection, creators will be alerted whenever someone…

November 14, 2025
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With more and more people looking to become creators, and more brands seeking out creator partnerships to help boost their campaigns, Snapchat has published some new insight into what creators are looking for from the social apps that they create on, in order to build their presence, and maximize their opportunities, as…

November 12, 2025
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Users have been demanding it, and now, Snapchat’s bringing back its old-style 2D Bitmoji characters, providing more ways to present your cartoonish depiction in the app. As explained by Snap: “For Snapchatters, Bitmoji isn’t just an avatar. It’s your digital identity, the way you show up with friends, share your moods, and…

November 12, 2025
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Social media usage is nuanced and ever-evolving, but don’t let that complexity leave you feeling directionless. For every question that arises as you build your next social strategy, there’s a guidepost to be found in the data on digital behaviors and habits. Comprehensiveand reliable data, that is. That’s why, even…

November 10, 2025
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As part of its continued push to drive in-stream shopping, TikTok’s also needs to ensure shopper safety and trust, in order to improve its standing, and get more people buying via TikTok clips. Because right now, TikTok users still seem largely lukewarm on social shopping, preferring instead to buy products…

06 Nov 25

YouTube Adds Paid Versus Organic Metrics, AI First Draft Assistance

YouTube has announced a range of new updates, including paid and organic performance splits, AI editing to help create your first drafts, an AI assistant for creator queries, and more. First off, YouTube’s adding paid and organic metric splits to its analytics, so you can compare the performance of your uploads…

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