Blog Standard

TikTok published new data on the effectiveness of TikTok ads in promoting film releases and how TikTok’s cultural influence drives box office sales. The report, created in collaboration with TikTok partner Samba, used Samba’s Box Office Lift measurement methodology to connect TikTok promotions to purchase activity, and examined how TikTok…

Google has launched the next iteration of its Nano Banana artificial intelligence-powered visual generation model with Nano Banana 2, which incorporates various image generation tools into a single, more powerful platform. With Nano Banana 2 (also called Gemini 3.1 Flash Image), Google has merged the capabilities of its Nano Banana…

TikTok has launched some new ad options in Europe to help entertainment marketers maximize their campaigns, while it’s also launched a new #BookTok bestseller list to further highlight key book trends in the app. First off, TikTok’s rolling out two new ad types in EU, in Streaming Ads and New…

Not all ad impressions are equal, and in TikTok’s latest research report, created in conjunction with Ebiquity, it aims to highlight how different measurement approaches can have a significant impact on your ad assessment, and help to guide you towards the best value-for-money ad approaches for your business. The report…

Google’s looking to make it easier to get the most out of your ad campaigns, with the introduction of campaign total budgets in Search, Performance Max and Shopping campaigns. Campaign total budgets enable you to set a campaign spend amount that will apply to the full duration of that ad…

Google has announced some new updates to its Veo AI video generation tool, with Veo now able to create videos based on reference images, generate vertical videos, and upscale clips to 1080p and 4k resolution. Veo 3.1 is Google’s most powerful AI video generation system to date, and could be…

As the online shopping process evolves, Google is looking to help retailers tap into the latest era of AI-assisted discovery, and maximize sales opportunities via AI-assisted means. This week, at the National Retail Federation conference, Google has announced a range of AI-based features for retailers that are designed to provide more…

TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements. TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement,…