johncircleassociate, Author at John Circle Associates

Snapchat Shares Insights into What Creators are Seeking in Brand Deals

November 14, 2025
johncircleassociate
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With more and more people looking to become creators, and more brands seeking out creator partnerships to help boost their campaigns, Snapchat has published some new insight into what creators are looking for from the social apps that they create on, in order to build their presence, and maximize their opportunities, as…

November 12, 2025
johncircleassociate
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Users have been demanding it, and now, Snapchat’s bringing back its old-style 2D Bitmoji characters, providing more ways to present your cartoonish depiction in the app. As explained by Snap: “For Snapchatters, Bitmoji isn’t just an avatar. It’s your digital identity, the way you show up with friends, share your moods, and…

November 12, 2025
johncircleassociate
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Social media usage is nuanced and ever-evolving, but don’t let that complexity leave you feeling directionless. For every question that arises as you build your next social strategy, there’s a guidepost to be found in the data on digital behaviors and habits. Comprehensiveand reliable data, that is. That’s why, even…

November 10, 2025
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As part of its continued push to drive in-stream shopping, TikTok’s also needs to ensure shopper safety and trust, in order to improve its standing, and get more people buying via TikTok clips. Because right now, TikTok users still seem largely lukewarm on social shopping, preferring instead to buy products…

06 Nov 25

YouTube Adds Paid Versus Organic Metrics, AI First Draft Assistance

YouTube has announced a range of new updates, including paid and organic performance splits, AI editing to help create your first drafts, an AI assistant for creator queries, and more. First off, YouTube’s adding paid and organic metric splits to its analytics, so you can compare the performance of your uploads…

05 Nov 25

The Hidden Goldmine of CMS | Understanding, Growing, and Trading YouTube Networks

In the evolving world of digital media, a quiet revolution has been taking place. Beneath the surface of viral videos and trending shorts lies a powerful infrastructure known as CMS — Content Management System. For creators, investors, and media entrepreneurs, the CMS is more than a dashboard. It’s a gateway…

30 Oct 25

Revealed: Assets in fund firm set up by ex-Royal London team soar to $15bn

The firm set up by a breakaway Royal London Asset Management (RLAM) team has become one of the fastest-growing investment start-ups in recent memory, Citywire can reveal. Life Cycle Investment Partners, which was established by former RLAM equity head Peter Rutter in 2024, has seen assets under management swell to $15bn (£11.3bn)…

15 Jul 25

The fund of funds teams you should know

The inexorable rise of managed portfolio services (MPS) over the past decade has created something of an existential crisis for the traditional fund of funds model. Nevertheless, the segment continues to be an extremely important one.Its advantages over MPS have endured – including being able to make relatively quick trades…

LifeStrategy 80 powers Vanguard to top of fund sales chart

Demand for the firm’s £13.5bn multi-asset fund helped made it best net seller of funds, according to the latest Pridham Report. Demand for Vanguard’s £13.5bn multi-asset fund has propelled it to the top of the fund sales charts. According to the latest Pridham Report, Vanguard pulled in just under £1.3bn…

18 Jun 25

Thursday papers: Economists say tax rises loom as Reeves gambles on spending boost

And Trump’s ‘done deal’ with China gets cautious welcome on Wall Street. Business and economics Source: City Wire

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