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Instagram Chief Adam Mosseri shared new tips on how to utilize Instagram’s content performance insights, as well as which data points are relevant to different types of engagement and usage. Mosseri regularly shares notes and tips on his personal Instagram page as a means to maintain connection with IG creators and provide insight into…

As fan excitement builds in advance of the coming FIFA Games, it makes sense that so many brands have piled on to the pitch. But new research from Gartner finds the games are a crucible for all sports sponsorship, with 84% of CMOs struggling to prove ROI or quantify their…

YouTube has added a new Unique Reach metric for creators, which will provide another way for creators to demonstrate the value of their audience to potential brand partners. The new measurement is designed to better reflect expanded audience exposure, particularly for CTV viewing, which often has more than one viewer. As…

As fan excitement builds in advance of the coming FIFA Games, it makes sense that so many brands have piled on to the pitch. But new research from Gartner finds the games are a crucible for all sports sponsorship, with 84% of CMOs struggling to prove ROI or quantify their…

Elon Musk’s SpaceX released its S-1 document on Wednesday, ahead of its planned IPO filing. The U.S. Security and Exchange Commission filing provides some interesting notes on the valuation of the combined SpaceX/xAI/X Corp entity, which now oversees virtually all of Musk’s non-Tesla business interests. The document shares more specific insight into…

Advertisers saw a shift in focus away from traditional smartphone hardware and toward agentic artificial intelligence, as Google executives spoke at the Google I/O 2026 Developer Conference about an overhauled Gemini ecosystem and updates to artificial intelligence. Google DeepMind CEO Demis Hassabis on Tuesday announced “Gemini Omni Flash,” the company’s…

YouTube is adding another way for users to remix content with artificial intelligence. The platform’s new tools will enable Shorts viewers to add themselves, or any other elements they like, into clips in order to build alternative context. Using parent company Google’s new Omni AI image generation tools, YouTube users will now…

It seemed pretty zany last year when Kraft Heinz announced that it would head to Indianapolis Motor Speedway with a race of its own, sending its famous Wienermobiles around the famous Brickyard. But the event turned into such a runaway hit — with 85,000 fans and 8 million streaming views…

X has rolled out new restrictions on the amount of times that non-paying users can post in the app each day, as it looks to combat bot activity, and limit the capacity of spammers and scammers to flood the platform with junk. X quietly changed its posting limits for non-Premium users earlier…

LinkedIn is reportedly looking to partner with a range of creators on sponsored LinkedIn events as a means to drive engagement, monetization and promotion opportunities for its top talent. According to Business Insider, LinkedIn is planning to host as many as 4,000 creator-led events a year, as part of an expanded push…