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YouTube is updating its creator partnerships program to help facilitate brand deals. The company is rolling out a new, integrated system that will merge creator and advertiser tools into a single platform in order to make it easier to discover potential connections. YouTube said it’s bringing various creator partnership elements, including BrandConnect and the Creator…

Changes bring greater unity to a suite of offerings that includes YouTube TV and Shorts while introducing the company’s first motion identity. Dive Brief: Dive Insight: YouTube’s identity refresh aims to bring a greater sense of cohesion to a suite of sub-brands the platform said had grown too far in…

YouTube has reached another important milestone in digital advertising, receiving renewed recognition from the Media Rating Council (MRC) for its brand safety standards. The achievement marks the sixth consecutive year that YouTube’s in-stream advertising systems have met the organisation’s accreditation requirements. More significantly, YouTube Shorts has now been included within…

While the coming FIFA games are a high-stakes showcase for all participating brands, they are everything for endemic advertisers like Nike and Adidas. And with Adidas floating on record sales and Nike stumbling through a painfully slow turnaround, the swoosh and the stripes will show up very differently at this…