YouTube is making it easier for viewers to discover videos that match their interests. With AI-powered Custom Feeds, viewers can describe what they want to watch in their own words and save a personalised feed for easy access.
YouTube is updating how viewers discover videos and how creators get help with their channels. The platform is bringing its Help chat into Ask Studio, so creators can ask for AI guidance and get support in the same place. YouTube is also testing personalised product recommendations to help eligible creators find potential affiliate opportunities.
For viewers, YouTube is making Custom Feeds easier to create and revisit. The feature is currently available in the United States. Viewers can describe what they want to watch in their own words, and YouTube’s AI builds a feed around that request.
YouTube will replace the preset topic tabs at the top of the screen with viewers’ Custom Feeds. It will also group the main feed and the Subscriptions feed in the same navigation area.
Putting Custom Feeds in the top navigation should make it easier for viewers to find videos that match their interests as they browse YouTube.
Eligible YouTube Shopping affiliates in the test will see suggested products in their Studio Shopping hub. YouTube selects items based on the channel’s past content, audience engagement and trends in its niche. Each suggestion includes an estimated commission rate, helping creators compare potential earnings alongside how well a product fits their audience and upcoming videos
On 6 November, YouTube began rolling out Hype with Jewels in the United Kingdom, Ireland, the United States, Canada, Germany, Italy, Poland, Spain and Turkey. Eligible mobile viewers can redeem purchased Jewels to go beyond their three free Hypes per week. Hype points count towards a country-level leaderboard during an eligible video’s first seven days. Creators earn Rubies when fans use Jewels, with earnings paid through AdSense for YouTube.
The rollout covers eligible YouTube Partner Programme channels with 500 to 500,000 subscribers in the listed markets. To earn, creators must accept the Virtual Items Module, verify their identity and enable Hype in YouTube Studio. Media companies and multi-channel networks should check eligibility for each channel.
