YouTube has expanded its Shopping Affiliate Program by introducing Amazon product tagging, giving eligible creators another way to earn income from their videos, Shorts and live streams.
The new feature allows creators to showcase selected Amazon products directly within their content, making it easier for viewers to discover products and complete purchases while increasing monetisation opportunities for content creators.
Amazon Products Can Now Be Tagged Directly in Videos
Creators participating in YouTube Shopping can now tag eligible Amazon products within:
- Long-form YouTube videos
- YouTube Shorts
- Live streams
Instead of relying solely on affiliate links placed in video descriptions, viewers can interact with product tags displayed directly alongside the content, creating a smoother shopping experience.
This makes product recommendations more visible and accessible throughout the viewing experience.
Earn Commissions Through Product Sales
When viewers purchase tagged Amazon products, creators can earn affiliate commissions on qualifying sales.
To participate, creators must:
- Be enrolled in the YouTube Shopping Affiliate Program.
- Join the Amazon Influencer Program.
- Link their YouTube channel with their Amazon influencer account.
Once connected, creators can begin adding eligible Amazon products to their content and generate additional revenue through product recommendations.
Curated Product Catalogue
Amazon provides creators with a curated catalogue of products that are available for tagging within YouTube.
If a desired product is not currently included, creators may request additional items to be added to the catalogue, giving them greater flexibility when recommending products relevant to their audience.
This ensures creators can promote products that align closely with their content and viewers’ interests.
Automatic Product Tagging
To simplify the process further, YouTube also offers an auto-tagging option for eligible Amazon products.
This feature can automatically identify qualifying products featured in content and suggest product tags, reducing manual work while helping creators monetise videos more efficiently.
Automatic tagging can save time for creators who regularly produce product reviews, tutorials or shopping-related content.
Better Results Than Traditional Affiliate Links
According to YouTube, integrating product tags directly into videos can significantly improve shopping engagement compared with traditional description links.
Because viewers can access product information while watching content, shopping becomes more seamless and less disruptive.
For creators, this may lead to:
- Higher product visibility.
- Increased click-through rates.
- More affiliate sales.
- Greater earning potential.
- Improved viewer convenience.
Direct product integration also creates a more natural shopping experience than requiring viewers to scroll through video descriptions.
Strengthening YouTube’s Social Commerce Strategy
The addition of Amazon product tagging demonstrates YouTube’s continued investment in creator monetisation and social commerce.
By combining video content with integrated shopping experiences, the platform is positioning itself as more than just an entertainment destination—it is becoming an increasingly important channel for product discovery and online retail.
The partnership also benefits brands by connecting products with highly engaged creator communities that often influence purchasing decisions.
Looking Ahead
As social commerce continues to grow, YouTube is expanding the range of tools available to help creators diversify their income beyond advertising revenue.
The integration of Amazon product tagging gives creators a powerful new way to monetise product recommendations while providing viewers with a faster, more convenient shopping experience.
For creators producing review videos, tutorials, technology content, lifestyle videos or product demonstrations, the new Amazon integration could become an important source of additional revenue as YouTube continues evolving its shopping ecosystem.
