John Circle Associates

16 Dec 25

Meta Expands Creator Partnership Opportunities for Brands

Meta has announced some updated options to help brands initiate partnership ads, including improved insights into potential partnership opportunities, more data on the performance of partner campaigns, an all-new Partnership Ads API and more. First off, Meta’s making it easier to uncover potential partnership opportunities within its Partnership Ads Hub (in Ads…

05 Dec 25

TikTok Sees Increased Shopping Activity Over Black Friday Weekend

TikTok’s in-stream shopping push still hasn’t caught on the way that it would like, but TikTok commerce is growing. Slower than it did in the Chinese version of the app, for sure, but the platform is now bringing in a heap of money from its steadily rising in-app sales. And…

November 12, 2025
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Social media usage is nuanced and ever-evolving, but don’t let that complexity leave you feeling directionless. For every question that arises as you build your next social strategy, there’s a guidepost to be found in the data on digital behaviors and habits. Comprehensiveand reliable data, that is. That’s why, even…

November 10, 2025
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As part of its continued push to drive in-stream shopping, TikTok’s also needs to ensure shopper safety and trust, in order to improve its standing, and get more people buying via TikTok clips. Because right now, TikTok users still seem largely lukewarm on social shopping, preferring instead to buy products…

06 Nov 25

YouTube Adds Paid Versus Organic Metrics, AI First Draft Assistance

YouTube has announced a range of new updates, including paid and organic performance splits, AI editing to help create your first drafts, an AI assistant for creator queries, and more. First off, YouTube’s adding paid and organic metric splits to its analytics, so you can compare the performance of your uploads…