Month: February 2026

TikTok has launched some new ad options in Europe to help entertainment marketers maximize their campaigns, while it’s also launched a new #BookTok bestseller list to further highlight key book trends in the app. First off, TikTok’s rolling out two new ad types in EU, in Streaming Ads and New…

Not all ad impressions are equal, and in TikTok’s latest research report, created in conjunction with Ebiquity, it aims to highlight how different measurement approaches can have a significant impact on your ad assessment, and help to guide you towards the best value-for-money ad approaches for your business. The report…